Tuesday 5 October 2010

Kelly Clarkson - Because of you



- Immediately the video begins with an establishing shot of a house, which is setting the scene.
- It then leads to voyeurism; looking through the kitchen window where there is a male and female adults arguing which creates a atmosphere already and grabs the audience's attention.
- Whilst arguing it cuts to a medium shot of the female shouting however this is muted as there is background sound - Piano.
- As she storms off from the kitchen the camera shot is close up there's then a cut of a medium shot of the guy from the back already you can sense some sort of fury argument taking place.
- The camera cuts to a close up of a photo frame which is at an angle, on the passageway, the photo has both characters that are arguing and a child in the middle all smiling, this shows the oppisite of what we have seen so far from the video. 
-  Camera cuts to the female 'Singer' (Kelly Clarkson) walking backwards however the camera is zooming in as she does this...Walking backwards gets the audience thinking? is she Reminiscing, having regrets??
* In this scene she has a black short dress/long top, short sleeve. Black - because it connotes negative, power, death, evil, and mystery. Here Kelly has chest length blonde hair with loose curls with dark eye make up all this helps to appeal to the audience.
- Camera cuts, Boyfriend/Husband snatches the photo frame seen previously, camera gets a close up shot of his face, furious.
- Cut to a close up and a head should shot of Kelly against the staircase
- Camera zoomed out, long shot of Kelly and her partner who is just about to throw the photo frame, erase the memory because they're not a happy family anymore?.
- Boyfriend - Freeze framed.
- Head shoulder shot of Kelly still walking backwards.. Camera zooming in.
- Cut to a point of view shot, what Kelly is looking at
*Kelly's looking into the mirror sees a little young girl as a reflection which most likely could be her as a child.
- Cuts to a room blacked out couple of lights, Kelly's wearing a long black formal dress
*Fades out to a pitch black screen
*Fades in again to the room, reflections of Kelly.. camera is at its Hight angle panning across the room.
- Cuts to a close up shot of Kelly standing against a black background singing into the camera.
* She's wearing the black dress with light silver and brown make up, looks appealing and rich.
- Cuts to Kelly holding hands in the living room with the little girl she saw as her reflection
*Cuts to the kitchen, low angle
*Zooms into the drawing the little girl gave to her dad which is left on top of the sink
* Cuts to the reflective room
*Cuts again to the kitchen, camera zooms into Kelly as she's standing on the doorway
from all the above, it is clear that Kelly is present and observing how her relationship was with her father.
- Cuts to a close up shot of Kelly standing against a black background singing to the camera, this shows the present moment as she is telling a narrative.
- The camera cuts to the dinning room where her mother has set a meal up, her mother gets frustrated and throws the dinner in the bin this is a close up shot.
* low angle of her mother
- Camera cuts between Kelly watching her mother and Kelly in the black room Lip Synching to the camera.
- Cuts to the bedroom where Kelly crouches down to the bed.
- Camera goes from a medium shot to a head shoulder shot of Kelly singing to the camera.
- Cuts to where her mums taking pills camera is up close, shows depression? Voyerism;long shot of her mum on the bed seen by the reflection, Close up of her mum crying.
- Voyerism: Little girl walks off
- Cuts to a close up shot of Kelly standing against a black background singing at the camera
- fades out to a establishing shot of the living room
- Point of view shot as her mother throws a vase
- Cuts between the dark room and the narrative
- Long shot where the father is leaving and the kids following
- Cuts to the dark room, Close up of Kelly's face
- High angle shot of Kelly as she's on the staircase goes back to the close up shot of her


Kelly Clarksons is a pop/rock artist. The narrative of this video is about a troubled women who had a rough childhood when her parents were breaking up this shows as she is looking in the mirror and sees herself as a young girl.
However, this video is rather more pop than rock which differs from rest of her other songs. This is one of my main reason why I chose to write about this video, as the genre and narrative fits in very well and gives me an initial thought of how I want my music video to be.
From this video the idea we took on board was the 'Black room' where she sings to the camera, which I believe hooks the audience therefore we chose to add this idea to our video where we will have a black backdrop with Jessica singing to the camera.


Posted by Tamanna

1 comment:

  1. good deconstruction Tamanna but you don't actually make any comments about how these features fit in with the genre or say what they show about the artist or character. That's what textual analysis is

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